Meet Kelly…

Hi, I’m Kelly, owner of Coveted Beauty Co and I’m “your” Artist. I have trained with some of the worlds best Master trainers in some of the best techniques of SPMU around.

I am passionate about your results and have a keen eye for details (that is the Virgo in me) with that coupled with over 5 years experience in the semi permanent make up industry you are in good hands.

Our story

Kelly began training with world renowned Microblading academy, Phiacademy back in 2018.

Gaining her Artist logo in early 2019 by Master Laura Ciordas. Perfection training with Nez Hasan and BreezyBrows training with Veronica Petras. In 2021 Kelly trained in Lip Blush by Master Nesta Ri.

In 2022 Kelly trained in Medical tattooing, Phiareola, under Nez Hasan, which is 3D Hyperrealistic Areola Tattooing for clients who have undergone breast reconstruction surgery.

Kelly continues to pursue her personal development within her art and will always seek out the best tools, techniques and pigments for her work.

Kelly currently works at Luxe Studio in Norwich.

The Golden Ratio PhiBrows Norwich

The Golden Ratio

Being a PhiBrows Artist requires great dedication, skill and passion. This art is a skill and Kelly trained for many months to master it and earn her artist logo.

We apply the golden ratio using a tool called the Golden Ratio compass, this enables PhiBrows artists to find the best shape brow for YOUR face. We aim for as symmetrical as possible but we are realists too. We are not symmetrical and so we apply our knowledge of Brow proportions to your face to ensure your brows are right for you!

Microblading Norwich
Each client is unique and no two brows are the same!
— Kelly x

“Just a perfect experience, once again Kelly surpassed herself in making me at ease & comfortable during my nipple tattoo top up. She is so friendly and super talented (& thorough). Everything was once again clearly explained regarding aftercare. I am more than happy with the results. Don’t hesitate to book in you will not regret it. In fact I will not risk going anywhere else for my treatment despite it being almost a three hour drive away for me! Thank you so much Kelly”

5* Fresha Client Review