______Beauty, confidence & a career you loveArtistry worth coveting.
Elevated permanent makeup treatments and confidence-building, accredited training, created by Kelly for women ready to feel like themselves again.
9 Years experience - 1000 + Clients - 500 + 5 Star Reviews - Norwich Based______Two ways to beginYour next chapter starts with feeling confident.
Whether you want beautifully natural results or the skills to build a career in beauty, you’ll receive considered, personal support from the first conversation onwards.
Come as a client
Bespoke permanent makeup designed around your features, lifestyle and personal style—never a one-size-fits-all result.
Come as an artist
Hands-on, ABT-accredited training in intimate classes, with real guidance, honest business insight and lifetime support.
______Coveted Beauty AcademySmall classes. Serious support
No getting lost at the back of a busy classroom. Every course is taught 1:1 or 1:2 with the exception of masterclasses, so you leave with the practical skill, confidence and continued support to move forward.
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An ABT Accredited complete three-day foundation for your new career.
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Advanced 1:1 microblading support Masterclass
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Focused practical training with your professional kit included.
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Tailored support for trained artists who feel stuck or nervous.
________Signature artistrySubtle changes. A powerful difference.
01
Hyperrealism Brows
Fine, flowing hairstrokes designed to look beautifully believable—even up close.
02
Lip Blush
A soft veil of customised colour that restores definition and brings your lips to life.
03
Lash Line Enhancement
A delicate definition through the lash line for brighter-looking eyes, every day.
04
PhiBrows Microblading
a premium, manual semi-permanent microblading technique used to create hyper-realistic, natural-looking eyebrows
05
3D Areola Tattooing
Restorative, realistic artistry delivered with sensitivity, care and compassion. Suitable for post Cancer or reconstructive treatment.
06
Stretch Mark Renew
A specialised, non-invasive skin treatment designed to fade the appearance of stretch marks by stimulating the skin’s natural healing, collagen, and elastin production.
“I don’t just teach a treatment. I teach you how to trust your hands, your eye and yourself.”
________Meet your artist & educatorHi, I’m Kelly.
I’m a permanent makeup artist, educator, wife and mum who knows first-hand that it’s never too late to change direction.
After building a thriving PMU business, I created the Coveted Beauty Academy to offer the kind of close, honest and confidence-led training I believe new artists truly need. You won’t be treated like a number, and my support doesn’t disappear when your course ends.
Kelly x
Let’s create your next confidence boost.
Tell me whether you’re interested in a treatment or training, and I’ll help you find the right next step.
