______Beauty, confidence & a career you love
Artistry worth coveting.
Elevated permanent makeup treatments and confidence-building, accredited training, created by Kelly for women ready to feel like themselves again.
9 Years experience - 1000 + Clients - 500 + 5 Star Reviews - Norwich Based
______Two ways to begin
Your next chapter starts with feeling confident.
Whether you want beautifully natural results or the skills to build a career in beauty, you’ll receive considered, personal support from the first conversation onwards.
Come as a client
Bespoke permanent makeup designed around your features, lifestyle and personal style—never a one-size-fits-all result.
Find your Treatment
Come as an artist
Hands-on, ABT-accredited training in intimate classes, with real guidance, honest business insight and lifetime support.
Explore the Academy
Small classes. Serious support
No getting lost at the back of a busy classroom. Every course is taught 1:1 or 1:2, so you leave with the practical skill, confidence and continued support to move forward.
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An ABT Accredited complete three-day foundation for your new career.
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Advanced 1:1 microblading support Masteclass
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Focused practical training with your professional kit included.
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Tailored support for trained artists who feel stuck or nervous.
______Coveted Beauty Academy
________Signature artistry
Subtle changes. A powerful difference.
01
Hyperrealism Brows
Fine, flowing hairstrokes designed to look beautifully believable—even up close.
04
PhiBrows Microblading
a premium, manual semi-permanent microblading technique used to create hyper-realistic, natural-looking eyebrows
02
Lip Blush
A soft veil of customised colour that restores definition and brings your lips to life.
05
3D Areola Tattooing
Restorative, realistic artistry delivered with sensitivity, care and compassion. Suitable for post Cancer or reconstructive treatment.
03
Lash Line Enhancement
A delicate definition through the lash line for brighter-looking eyes, every day.
06
Stretch Mark Renew
A specialised, non-invasive skin treatment designed to fade the appearance of stretch marks by stimulating the skin’s natural healing, collagen, and elastin production.
“I don’t just teach a treatment. I teach you how to trust your hands, your eye and yourself.”
________Meet your artist & educator
Hi, I’m Kelly.
I’m a permanent makeup artist, educator, wife and mum who knows first-hand that it’s never too late to change direction.
After building a thriving PMU business, I created the Coveted Beauty Academy to offer the kind of close, honest and confidence-led training I believe new artists truly need. You won’t be treated like a number—and my support doesn’t disappear when your course ends.
Kelly x